Objectives of a marketing plan: Improve return on investment

Internet marketing agency The return on investment or ROI is one of the most important metrics in marketing, since it measures whether the investment in advertising is paying off what we are looking for. In the world of digital marketing, it is easier than ever to accurately measure the return on...

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Objectives of a marketing plan: Launch a new product

Internet marketing agency The launch of a new product always gives a lot of work to the marketing team, since it is necessary to inform the public about the novelty and get it to "sink" among customers. For this objective to be successful, it is essential to define the price and positioning of the...

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Objectives of a marketing plan: Increase market share

Internet marketing agency This objective is closely related to the study of the competition, since the position of a brand in the market is always relative. Depending on the existing brands and our means, we will define a specific position in the market (the objective does not always have to be to...

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