Social media, or social networking, is a relatively recent phenomenon in the world of business and commerce. Most businesses have understood the marketing potential of sites like Facebook, LinkedIn, Twitter, and Google+. But some struggle to adopt social media presence in a smooth, streamlined way.
Business owners know that to generate sales, knowing their target market and finding a way to engage and establish a relationship with them are essential. Social media makes both of these things possible, and with the right tools, you can use them to generate more sales. Social media also allows business owners to know what people are saying about their own brand as well as their competitor's. You can determine the needs of a given target area by looking at different social media platforms. Here are some ways social media can be used to increase sales.
As the leader of a business, especially a startup, your job is to connect with audiences ranging from potential or current investors, employees, corporate partners, customers, regulatory bodies, or boards. This is a skill that many first time CEOs need to develop. Even if you are gregarious by nature, or, in my case, were a lector at Sunday Mass since you were 10 years old, understanding how best to connect with an audience in business is critical for your success. Here are five strategies that I learned over the years:
