Followers Matters What followers can do for your business. Followers are more likely to purchase, 72% of followers reported that they are more likely to make a purchase from a small or medium business. Followers are more likely to recommend, 30% is the lift seen in recommendation from followers...

The Facebook Dirty Sistine 1.- Perplexed with profiles and pages Most people are perplexed with Profiles and Pages. They often ask, "What's the difference? Do I really need a Profile and a Page?" The answer is Yes. First, the way you know you're on a Profile is if you see a list of "Friends". You're...

Surprising Stats Facebook 53% of Facebook users play games Use third party apps Send private messages to friends Hide status updates from people you want but see everyone else's updates

Best Social Media Twitter Twitter is the best for reaching: Industry Influences Marketers Media Professionals Tech-Savvy Audiences

Not all Fans are Equal Not all fans are equal and, indeed not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy.

Facts you Probably Didn't Know Facebook was initially bank-rolled by Peter Thiel, the co-founder of PayPal. His $500,000 investment helped launch the Facebook phenomenon. Today, 400 million people log onto their facebook profile at least once every month. 50% are on the site every day. Facebook...