The Facebook Dirty Sistine

1.- Perplexed with profiles and pages

Most people are perplexed with Profiles and Pages. They often ask, "What's the difference? Do I really need a Profile and a Page?" The answer is Yes. First, the way you know you're on a Profile is if you see a list of "Friends". You're on a Page if you see the like button. Also, it's smart to have a Profile where you can mix in personal and business posts and Page where you can directly promote your programs and services and optimize with ads.

2.- Killing Consistency

If you want to win on Facebook you have to be consistent. Pages with daily activity are the ones that see the most success. Shoot for posting 2-5 times a day.

3.-Forgetting to Link Profile and Page

Make sure your Profile links to your Facebook Page in your Profile "About Section" (directly under your profile avatar photo). This is extremely important real state; you want to make sure you have the two linked.

4.-Weak Connections

Things are a Little confusing with the Facebook Page Timeline layout. On your Page, right beneath your Timeline cover and your custom app boxes, you'll see a little drop down that is set to "Posty by others" to easily reply to everyone who has posted on your Page.
These are all the people that want to engage with you, so make sure to acknowledge them.

5.- Lack of a Strong Call to Action

On your Facebook Page, you can add a call to action to get people to click to your website, a sales page or an opt in opportunity. In the About box of your Page (directly under your page's avatar photo)
include a hyperlink in there so that people can click to find out more about you on your website.

6.- Missing a "Messages" Strategy

A fairly new option on Facebook Pages is the Message Button. If you add this button to your Page, people can send you a private message hat will go only to you. Here's how to turn on Messages: Go to Admin Panel -> Edit Page -> Manage Permissions. Scroll down and click the box that says "Show Message Button." Your messages will now show up on the main page of your Admin Panel.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara