Not all Fans are Equal

Not all fans are equal and, indeed not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy.

Most frequently, in the decision making process, one puts items in binary opposition, Certainly, one must make choices. But, just as the television did not kill the radio, nor the telephone kill snail mail, we are in a world of additions. There are six different positive equations.

1.- Objectives and Resources - The value of a fan depends on your objectives, supported by relevant resources to make the page gain traction
2.-Value and Values - The value of a fan is not based on the cost of acquisition, but grows when you align the brand's values with the values of your fans.
3.- Present and Content - You need to be present in the right places. Provide valuable content and develop storytelling techniques to favor engagement.
4.- Industrialize and Individualize - Traditional media remains a key catalyst to gain reach. Going forward, brands need to cater to individual needs and networks.
5.- Short term and Long term - Populating your database is essential for your short term activity. Driving the fan base o engage is where the longterm value lies.
6.- Stable and Variable - Benchmarks are rational and useful. Being agile and willing to learn adapt and surprise will draw out the value of a fan over time.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara