Infographics are the Key

The use of visualized information has increased 400% in literature since 1990, 9900% on the internet since 2007 and 142% in newspapers between 1985 and 1994, this is because we are "visually wired"

• Almost 50% of your brain is involved in visual processing
• 70% of all your sensory receptors are in your eyes
• We can get the sense of a visual scene in less than 1/10 of a second
• It only takes us 150 ms for a symbol to be processed + 100 ms to attach a meaning to it

• Infographics help because we suffer from information overload
• We receive 5x as much information today as we did in 1986
• 34 gigabytes or 100,500 words - the amount of information we consume outside of work on an average day
• On average users only read 28% of words per visit
• Infographics counter information overload because they are more engaging
• Researchers found that colour visuals increase the willingness to read by 80%

A study found that when it comes to comprehension rates of medicine labels:

• 70% rate of understanding for labels with text only
• 95% raet of understanding for labels with text and pictures
• People following directions with text and illustrations do 323% better than people following directions without illustrations

A study conducted at the Wharton School of business found that:

• 50% of the audience were persuaded by a purely verbal presentation
• 67% of the audience were persuaded by the verbal presentation that had accompanying visuals
• Adding pictures of brain scans and mentioning cognitive neuroscience make people more inclined to believe what they are reading.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara