Latest Twitter Stats

Twitter and Tweets

• There are 200,000,000 registered Twitter users
• There are 450,00 new Twitter accounts created every day
• Almost 88% of people have awareness of Twitter
• There are up to 180,00,00 new tweets posted every day
• There are one billion new Tweets posted every week
• Every minute there are 138,888 new Tweets
• As many as 52% of users update their status every day
• 24% of all users check Twitter several times a day
• Just 5% of Twitter users create 75% of the content
• Want a retweet? 5pm is the best time to get retweeted.

Twitter Usage

• There are 18,00 search queries every second which is around 1.6bn searches each day
• 50% of users access Twitter on more than on platform eg. mobile and iPod or Blackberry and home PC
• Approx 40% of all Tweets come from a mobile device
• 1.5m Twitter users follow more than 500 people
• That's a 182% increase in mobile device usage in 12 months
• 81% of users follow less than 100 people
• As much as 75% of traffic comes from outside Twitter
• There are now more than 1,000,000 registered apps that work with Twitter and a new app is registered every 1.5 seconds.

Twitter User Demographics

• 70% of Twitter accounts are outside the US
• 46% of users are male
• 54% of users are female
• 53% of Twitter users don't have children
• 47% of Twitter users have children
• 11% of the UK online population are on Twitter
• The majority of Twitter users are aged 30-49

Twitter and Brands

• 30% of Twitter users have a household income of over $100,000
• 43% of people follow a brand on Twitter for special offers/deals
• 24% of current customers follow that brand on Twitter
• 75% of users are more likely to purchase from a brand they follow
• 67% of users are likely to recommend a brand they follow to others
• 66% of all questions asked on Twitter have some commercial intent
• Up to 85% of companies are now using social media as part of their recruitment process
• It costs around $120,000 each day for a promoted Tweet
• Around 80% of those customer service Tweets are negative or critical
• 1,000,000 people view Tweets about customers service each week
• 88 of the 100 Fortune Global Companies post daily news and updates
• Latest valuation makes Twitter worth about $8 billion

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara