12 Things to Do

1.- About Section - Is your URL the first thing listed?
2.- Additional about section - Are you providing links to your social media channels?
3.- Cover Photo - Is it well designed? Does it meet Facebook Guidelines?
4.- Cover Photo Description - Does it have a photo description with information, a call to action or links when clicked?
5.- Profile Photo - Does it clearly reflect your brand?
6.- App Thumbnails - Does your design include a call to action? Are you three most important apps featured on your Timeline?
7.- Talking About this Number - Is your page engagement at least 2%?
8.- Content Strategy - Have you asked the following five questions?

• What type of content is my brand sharing?
• Am I using photos or another type of media to accompany each status update?
• Am I sharing valuable, relevant info?
• Am I implementing the 70/20/10 rule?
• Does my content speak directly to my target audience?

9.-Exclusive Content - Are you offering your fans content they can't get elsewhere?
10.- Branding - How does your page identify with your users and fans?
11.- Commenting - Are you engaging back with your fans?
You should be linking their comments and responding to all their questions
12.- Industry Opportunities - What opportunities does your industry present? Are you taking advantage of these opportunities through your content-sharing strategy?

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara