The Customer of the Future

Always connected

• 63% female and 73% male
• Adults smartphone owners in the US don´t go an hour without checking their phone
• 75%of Millennials are disconnected for an hour or less per day
• 50% check their phones before they sleep and after they wake up

Opinionated and shares it

• 34% have turned to social media to air their feelings about a company
• 26% express dissatisfaction
• 23% share companies or products they like
• 46% feel they can be brutally honest online
• 51% aim to influence others when they express their preferences online

Trust is convenience

• 69% said they are more likely to buy from a brand that talks publicly about its CSR results
• More than 88% think companies should try to achieve their business goals while improving society and the environment

Value Conscious

• 41% practice "showrooming"
• More than 50% of Millennials use four or more sources to help them make their purchase decision

Requires Immediacy

• 89% having access to real time product availability would influence their shopping choices
• Walmart's Site to Store service is very popular, with over 50% choosing store pickup
• Amazon are testing drones as a method of parcel delivery
• Amazon says that it will be able to ship 86% of its deliveries in under 30 minutes with short range drones

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara