Super Tips to Success

Focus on WHAT you post

• According to reports, photos crush it on Facebook
• 53% more Likes
• 104% more comments
• 84% more click-throughs

Size Does Matter

• Posts with fewer characters get more engagement
• Posts with 80 characters or less get 66% more engagement (Likes & comments) than posts with 81 or more characters.
• It’s tempting to post a 1000 character long post, but the reality is most won’t read it much less Like or comment on it.
• Takeaway: keep it short & get to the point.

Ask More Questions

• At Post Planner, we’re huge fans of asking questions on our pages that’s why it’s the default selection in our Status Ideas Engine.
• Asking people questions outperforms all other types of text only updates.
• Posts with questions get 100% more comments than non-question posts!
• I’d say that’s a pretty compelling reason to post questions!

Focus on WHEN You Post

• Time of Day is Important
• I’m not a fan of saying there is a “magic” time of day to post to your page. It all depends on your audience & your testing.
• But, according to the researc, the peak activity on Facebook (comments & posts) occurs at 3pm.

The Day of the Week is Important

• In addition to knowing which time of day has the most activity on Facebook, you need to know what day of the week is most active.
• Wednesdays are the most active as defined by the number of posts & comments published per day.

Less Is More

• Posting 1-2 times per day gets 40% more engagement over posting 3 or more times per day.
• And posting 1-4 times per week gets 71% more engagement than posting 5 or more times per week (the infographic says per day here but I’m assuming that’s a typo).

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara