Trends in Digital Marketing for 2022: Voice Search

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We live in a modern multitasking world where time is our most precious asset. As a consequence, the use of virtual voice assistants such as Siri, Cortana, Google Home or Alexa has increased exponentially. In fact, around 35% of the searches that Spaniards make on the Internet are carried out without writing or even looking at a screen, according to the Digital Spain 2021 Report.

And the trend is growing, as confirmed by the study Voice Assistant Market: Player Strategies, Monetisation & Market Size 2020-2024 prepared by Juniper Research: in 2025 the number of voice assistance devices in the world will reach 13,500 million.

Therefore, Digital Marketing specialists should not overlook these tools that must be integrated into future actions. The possibilities to connect and resonate in the mind of the audience are endless with formats such as audios or podcasts.

In addition, the content of the websites must be optimized to be visible to these voice searches and continue to attract traffic by opting for a more conversational and direct language that aligns with the user's queries.

 

Source: mastermarketingdigital

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