Trends in Digital Marketing for 2022: Visual Search
Internet marketing agency
The ability to use an image to search for information without having to describe what you are looking for is known as visual search. Today it is possible to upload a photograph and obtain information about it through applications such as Google Lens, which are already used by more than a third of consumers.
This is demonstrated by statistics such as that offered by Invespcro: more than 36% of online buyers confirm that they have used visual search and more than half of them affirm that this type of visual information is more useful than textual information.
Large companies such as Amazon or Pinterest have already seen an increase in the popularity of visual searches in recent years. And in 2022 we are likely to see both large and small corporations improve their visual search capabilities by redesigning their websites to join this trend.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.