Trends in Digital Marketing for 2022: Visual Search

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The ability to use an image to search for information without having to describe what you are looking for is known as visual search. Today it is possible to upload a photograph and obtain information about it through applications such as Google Lens, which are already used by more than a third of consumers.

This is demonstrated by statistics such as that offered by Invespcro: more than 36% of online buyers confirm that they have used visual search and more than half of them affirm that this type of visual information is more useful than textual information.

Large companies such as Amazon or Pinterest have already seen an increase in the popularity of visual searches in recent years. And in 2022 we are likely to see both large and small corporations improve their visual search capabilities by redesigning their websites to join this trend.

 

Source: mastermarketingdigital

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