Videomarketing and User as a content generator, two digital marketing strategies that you have to use in your business!  

Internet marketing agencySocial media marketing

Video marketing
Video on demand has been one of the great trends in recent years and that is why creating video advertising content has become one of the most effective actions to promote brands on the internet. So much so that Google Ads has implemented a new TV section in its advertising platform, where advertisers can manage video campaigns for streaming platforms.

User as content generator
With the new generations of consumers and RRSS, the communication of brands with the user has completely changed. In this way, it seems that one of the upward trends is that it is the user himself who creates the content.

The advertising strategies of the digital departments of brands and advertising agencies are already beginning to be based on content focused not only on the user, but also that the user can be a participant and end up generating it.


Source: resolving

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