Videomarketing and User as a content generator, two digital marketing strategies that you have to use in your business!
Internet marketing agencySocial media marketing
Video on demand has been one of the great trends in recent years and that is why creating video advertising content has become one of the most effective actions to promote brands on the internet. So much so that Google Ads has implemented a new TV section in its advertising platform, where advertisers can manage video campaigns for streaming platforms.
User as content generator
With the new generations of consumers and RRSS, the communication of brands with the user has completely changed. In this way, it seems that one of the upward trends is that it is the user himself who creates the content.
The advertising strategies of the digital departments of brands and advertising agencies are already beginning to be based on content focused not only on the user, but also that the user can be a participant and end up generating it.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.