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In the US, companies invest 50% of the RRP of their products in marketing

85% of the companies in the ranking are based in the US

Marketing is the strategic tool that will make us foresee, predict and, above all, show us the way to an efficient management of companies, which will lead us to achieve the competitiveness that we sometimes lack ”(Muñiz Gonzalez & Muñiz de the Tower, 2020).

If we analyze the use of marketing in companies worldwide, we highlight the US as an example for other countries. It is striking that more than 50% of the retail price of mass consumer products, on average, is allocated to actions related to marketing. If we compare it with Spain the difference is considerable, here that percentage decreases to between 10% -15%.

 

Source: foromarketing

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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