Invisible websites for Google
Internet marketing agency
Currently Google penalizes you or gives you a low position if your page does not display correctly in a mobile browser.
“Hasn't it happened to you sometimes that on your mobile, on a web page, for example, you don't see a button? Or that the text on that button is too long and runs off the screen? This type of thing offers a bad experience to the user, something that Google does not like ”assures Rodrigo Rubio.
Now it seems that it is not that it is going to position them low, but that it is not directly going to index them and if it does not index it, it does not go to the next phase, that is, it will not show it in the results of a search.
Fewer visits and less sales
This change could affect thousands of web pages that could cease to "exist" for Google, with what that entails at the level of visits and, consequently, sales.
As Rubio explains, “if currently, for example, a company has 1,000 visits per month through the web and, of those 1,000, 700 come from Google, from now on, 70% of its traffic could disappear. This, in the case of an ecommerce, could mean that 70% of its income does not arrive ”.
But, what kind of websites could it happen to? Currently it is true that a large number of websites already have a responsive design, that is, that it adapts to any device, it is also just as true that the room for improvement is still large.
In fact, according to the recent report Radiography of Spanish small companies and freelancers, by GoDaddy, although having a responsive design is key to offering a fully satisfactory user experience, 43% of Spanish SMEs affirm that they do not know what What it is and only 11% use it, although 89% could apply it to improve the experience of their potential customers and thus increase their sales.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.