How Business Could Overcome Today: The Age of Adaptation

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Much is said about this "new normal." I like to think of it as an “Age of Adaptation” that has forced a disruption like the one experienced in post-war periods or like that caused by the industrial revolution when an economic, social and technological transformation was seen in all areas of the world. society.

It is important to understand that we will live in a pandemic state for a long time and this will force us to adapt. We may be further fostering a lockdown economy inaugurated by “a world on demand” where the user's need is to be served.

A brand adaptation requires tuning with the user's adaptation. It is important that you clearly identify the new user's journey in this new environment.

Source:Entrepreneur

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