3 ways to sell on Facebook
Houston Small Business Websites
Facebook Commerce is a form of electronic commerce that has gained great popularity among entrepreneurs and marketers in recent years. F-commerce, as it is also known, is part of Social Commerce, a modality that has social networks as sales spaces and, in this case, the most famous for users: Facebook.
However, this term can refer to different uses of this popular platform to sell a product or service. We present the three ways in which you can take advantage of Facebook to market your offer, according to the objectives you seek to obtain:
1. Storefront or showcase
This type of solution allows you to create a catalog of your services or products within your Facebook page. In this way, you can create a showcase of your company's offer on this social network, which leads to your website. In other words, the purchase is not made on Facebook, but this is a tool to direct traffic to your site and from there make the sale, like a traditional e-commerce channel.
In this case, Facebook is just the way to attract customers.
2. Virtual store on Facebook
The Facebook Store or online store on Facebook is a modality that allows you to make the entire purchase process on this social network. That is, in addition to providing a catalog of services and products, the user can make the purchase without leaving Facebook.
Creating a virtual store in this network, may be your best option if you want to sell a lot with very little investment. You can do this through tools like PutAcart, with which you can upload items, add prices and sell them right there.
3. Smart Facebook Store
The “smart” stores on Facebook allow that in addition to selling and buying on the same platform, they offer a personalized shopping experience according to the profile of each user. Thus, based on the information that users record and share with their friends on their own profile, Facebook recommends products or services that could interest each person and that best suit their tastes and interests.
To improve your sales experience, follow these recommendations:
- Enter keywords: In the introduction of all your products or services, use terms that users can find you with. This will give more visibility to your brand.
- Offers discounts and special promotions: Buyers and Facebook fans are looking for a special deal. Loyalty to your customers through promotions for them.
- Promote yourself: It is not enough that you create your virtual store to sell, you need people to know it. So design a campaign in this and other media to invite people to visit you. One way is to hire advertising on Facebook, which will only reach your target and another is through content marketing, that is, sending your potential buyers useful and attractive information.
Source:Entrepreneur
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