Twitter or Facebook to promote my company?

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Both networks have revolutionized the digital scene and capture the main attention with their constant increase in users. Facebook was the first to exceed hundreds of millions in the world and today it has approximately 400 million. But Twitter is not far behind, because with its interesting microblogging system it reached over 100 million users.

Therefore, today when talking about digital marketing and social networks it is impossible to stop mentioning them and use their functions for a promotional campaign. But which will be the most suitable? Next we will compare both tools according to their virtues for marketing. Take note:

1. Attract customers
Regarding the projection of both spaces as captors of potential clients, the specialized media have determined that Facebook is better. The reason: the possibility of creating long messages supplemented with images, links, videos and various multimedia content.

2. Increased traffic
Regarding the traffic and browsing time of netizens, statistics indicate that Facebook users browse an average of 32.2 minutes, which is much higher than Twitter's 7.8 minutes. Another point for Facebook.

3. Monitor trends
Twitter surpasses Facebook in this important respect. Since, this platform constitutes a privileged way to monitor in real time the preferences of the people and what is in vogue. These details are very useful to guide an advertising campaign or to prepare the launch of a product.

4. Advantages of brevity
Thanks to its 140 character format, Twitter is positioned as a tool that appeals for its brevity and dynamism. It tends to be more used from any location; no matter where the user is, they will connect with a cell phone, netbook or blackberry, they will review the information that comes through this network, in addition to updating their own status. For this reason, it provides the possibility of more immediate contact and express viral marketing campaigns.

5. Combining is the solution
The most sensible advice is to combine the use of both tools, Twitter and Facebook, to execute your marketing actions. This way you will be able to reach a greater amount of public in a close and immediate way.

Source:Entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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