7 Essential Instagram Marketing Tips
Community Manager Specialist
Instagram Tips for Business
To get the most out of these Instagram marketing tips, make sure you have an Instagram business profile, as opposed to a personal account. Learn how to switch over to an Instagram business profile here.
- Set Business Instagram Account to Public
The first thing you need to do on Instagram is to make your business account public. Often times, business owners set up an Instagram account as a private personal account and later decide to use it to promote their business, forgetting that the account was set to private.
For all marketing purposes, a private Instagram account is useless. Why? Because your business will not show up in searches. That means that your photos won’t show up on valuable hashtag or location searches. If you’ve been using hashtags and aren’t seeing an increase in followers or likes, your account is probably set to private.
Unsure whether your account is public or private? Go to your profile and click on settings in the upper right-hand corner. Scroll down until you see an option for Private Account. If it’s private, toggle the account to public.
- Only Post Photos Related to Your Business
If you’re using Instagram for business, keep your posts related to your business. A more personal post from time to time that includes your pet or kids is okay, but should not be a regular occurrence. People will follow your business on Instagram because they’re interested in your business, how it can help them, and the information you share. Posting irrelevant content will hinder you from turning followers into customers, and may even cause you to lose followers.
Instagram allows users to toggle between accounts, so you can toggle back and forth between posting business-related photos for your business account and your vacation margaritas on your personal account. Need help with your photos? Read this post on the best Instagram photo apps to use.
- Create a Custom Hashtag
Custom hashtags create an extension of your brand on Instagram. Unlike industry or local hashtags that link to thousands of photos, a custom hashtag is linked only to photos related to your business.
Use custom hashtags anytime you’re posting about something related to your business such as new arrivals or product launches as well as promotions, sales, and events. Encourage followers and customers to use your hashtag when posting photos at your business location. You can also use custom hashtags to promote contests like Instagram giveaways.
- Use Hashtags on Every Photo
Get into the habit of using hashtags every time you post a photo on Instagram. Using hashtags can help get you followers on your business’s account, including potential customers.
What is a hashtag used for? Instagram users search for photos through hashtags. If someone stumbles across your photo during a hashtag search, they might become your next customer! Aside from custom hashtags, there are two types of hashtags you should start to use:
Industry Hashtags: Use industry hashtags for your business to get followers who are searching for businesses in your particular industry.
Examples: #medicalspa #startups #yoga #dentistry #interiordesign #traveltuesday #foodphotogaphy
Local Hashtags: Use local hashtags to get followers who are searching for businesses in your geographic area.
Examples: #bostonbrunch #portland #keepaustinweird #ctfoodies #venicebeach
For more hashtag ideas, head on over to 50 Daily Hashtags for Small Business Marketing.
- Add a Location to Photos
Brick and mortar locations should always add a location to their Instagram posts. Adding a location literally puts your business on the map, making easy for customers to find your business, stop by, and become paying customers.
For step-by-step directions, check out our blog post on how to add a location to Instagram.
- Engage with Followers
Once you generate a following on Instagram, make sure to engage with your followers. Reply to comments and questions on your photos, ask your followers a question, and encourage them to stop by your business.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.