6 Creative Ways to Promote Your Business on Social Media
Community Manager Specialist
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One of the easiest and most common ways to promote a small business is through social media advertising. In recent years, advertising on social media channels like Facebook has exploded among small business owners.
A recent trend in marketing has been to embrace user-generated content. It’s as simple as it sounds—brands are taking the content created by their users (with permission) and highlighting it.
There are two main benefits behind this. First, it makes marketing a bit easier for your brand. The second, and more important, benefit is it highlights and showcases an active community to your followers.
Consumers today, and especially the millennial generation, want to see input from other customers before they buy. According to Mintel, 81% of 18 to 34-year-olds seek out opinions from others before purchasing.
Work Hard Anywhere
You can use user-generated content to highlight customers who love your products and build a community. Many small businesses are even using in-store experiences like selfie booths to create this content.
Most brands look at social media as one channel to promote. They do this mostly by sharing their content and hope for the best.
Here’s where there can be a slight disconnect between brands and consumers. Brands are using social for promotion, whereas consumers are often using (or looking to use) social media for customer service.
Influencer marketing is one channel that has been growing over the last few years. Essentially, brands look for people who have an online fan base comprised of their target audience. Then, they team up with the influencer to promote their content in a way that’s more authentic and engaging.
Most small business owners think influencer marketing is only for big brands and people with massive followings. That’s not true at all.
Go Forth and Promote
Use these creative social media strategies to help promote your small business. Doing so will likely help you stand out from the competition and engage with more potential customers over the long run.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.
Community Manager Specialist.
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