Increase Commitment

Always Connected

Adult smartphone owners in the US don't go an hour without checking their phone:

Female 63%
Male 73%

75% of Millennials are disconnected for an hour or less per day

50% check their phones before they sleep and after they wake up.

Opinionated and Shares it

34% have turned to social media to air their feelings about a company
26% express dissatisfaction
23% share companies or products they like
46% feel they can be brutally honest online
51%aims to influence others when they express their preferences online

Trust is Convenience

69% said they are more likely to buy from a brand that talks publicity about its CSR results

>88% think companies should try to achieve their business goals while improving society and the environment.

Value Conscious

4% practice showrooming
>50% of Millennials use four or more sources to help them make their purchase decisions.

Requires Immediacy

89% having access to real time product availability would influence their shopping choices.

Ignores Ads, Seeks Authenticity 92% say they have more confidence in info found online than other sources
75% don't believe that companies tell the truth in advertisings, and if friends don't approve more than a third won't make that purchase
70% consults reviews before making a purchase.

Follows Ritual

When performing our morning rituals

89% rely on the same brands
3/4 gets disappointed when their sequence is disrupted or their brand of choices is not available.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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