The Year Already Started

Increase in marketing software aquisitions - These days, companies with cash are buying tech to add to their business portfolio. Innovative startups who do things differently, better or have simply made a big splash in the market are getting acquired by larger companies.

Personalization - In general the more relevant something is to you the more likely you are to interact with it. This results in more sales, a higher time on site, increased customer satisfaction, lower costs, etc.

• 74% of online customers get frustrated with websites when content appears that has nothing to do with their interests.
• personalized emails improve click through rates by 14% and conversion rates by 10%
• In house marketers who are personalizing their web experiences see on average a 19% profit.

Micro targeting and hyper segmentation - Each year people use more websites and pass over more and more data. As a result sites like Twitter and Facebook are wealth of information about their audience. This means marketers can now target a very niche audience size such as peoples preferences targeted locations.

Increased focus on mobile - The ever increasing use of mobile devices gives marketers more ways to target people during a longer period of the day. Mobile usage also gives marketers a chance to target people during different activities including work, rest, play and research time.

Increased online and spend - As a people spend more time online in their works and personal lives, the opportunities for marketers to get target online keeps rising. In addition to options that you just don't get with offline ad spend.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara