Marketing Strategies for Small Business

The Ideal Character Count

• Twitter: Tweets shorter than 100 characters have a 17% higher engagement rate.
• Facebook: Posts with 40 characters receive 96% more engagement than posts with a higher characters count.
• Google Plus: If your Google Plus headline can't be contained in one line, your first sentence must be a gripping teaser to get people to read more.

• Paragraphs: Opening paragraphs with larger fonts and fewer characters per line  make it easier for the reader to focus and jump quickly from one line to the next.
• Domain names: The best domain names are short, easy to remember and spell, don't contain hyphens or numbers, and have a .com extension.
• Hashtags: Don't use spaces or special characters, don't start with or only use numbers, and be careful with using slang.
• E-mail Subjects: Subject lines containing 28-39 characters get open rate of 12.26% and click rate of 4% on average.
• Title Tags: Make sure your title doesn't exceed 60 characters or it will get shortened with an ellipsis.

The Ideal World Count

• Blog Headlines: Only the first 3 words and the last 3 words of a headline tend to be read. Rather than worrying about length. you should focus on making every word count.
• LinkedIn Posts: If you are marketing to businesses, write a 16.25 word post. If you are marketing to customers, a 21.25 word post would get the most shares.
• Blog Posts: Overall, 74% of posts that are read are under 3 minutes  long and 94% are under 6 minutes long.

The ideal Number of Minutes

• YouTube: The most popular videos are pretty short. After analyzing the length of the top 50 YouTube videos, the average length was 2 minutes 54 seconds.
• Podcasts: The average Podcast listener stays connected for 22 minutes on average, Studies show students zone at after 15-20 minutes of lecture time. After 20 minutes, attention and retention rates crash.
• Ted Talk: All TED Talk presenters are required to come in under the 18 minutes mark based on studies on people's attention spans. Putting a time limit forces people to be more concise in what they want to say as well as increase chances of variety.
• Slideshare: If you are following the rules of good presentation design, you are creating in depth presentations with an ideal number of about 51 slides.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Keywords: Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet

Register now to receive my weekly BLOG on your email!

Enrique Lara