Relationships with Affiliates

Love

Affiliate marketers were some of Google's earliest advertisers.

By matching commercial offers with keywords and attracting merchants to search marketing, affiliates helped build AdWords as the largest online advertising portal in the world.

Google utilizes the affiliate marketing model via comparison ads in the fiance vertical. Google has also suggested they might move to a price per booking model with hotels.

Google invested in Viglink an affiliate program that pays site owners for generating targeted traffic to merchant sites.

Google invested in  Whaleshark Media, the self proclaimed World's leading marketplace for coupons and deals.

Google bought out Beat ThatQote, a UK financial comparison site.

For large merchants like Amazon, Google runs products search affiliate ads.

Google is testing the insertion of pre filled lead generation forms directly into the search results.

Hate

In Q4 of 2009 Google banned 30,000 + affiliate AdWords account without any warning or justification.

Linking through to certain products on certain affiliate networks can lead to an AdWords account being automatically banned. Google does not disclose wich networks are problematic, thus leaving affiliates guessing as to which products they can and cannot promote.

Google has taken several efforts to remove affiliate marketers from the organic search results:

Google strengthened duplicate content filters to eliminate feed driven
Google banned many affiliates running networks of sites, calling them doorway pages.
In some cases, Google later inserted their own vertical search listings in these same search results, thus removing affiliates from the search results so Google could generate more revenue.

Google's Remote Rater Documents explicitly instructs raters into designating affiliate sites in the travel niche as spam, even if they'd otherwise get a high rating for usefulness and quality.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara