Document Your Strategy to be More Effective

Those who have a documented strategy rate themselves highly in terms of content marketing effectiveness.

• 60% Documented
• 32% Not documented
• 35% Say they have a documented content strategy
• 48% Verbal strategy
• 38% Documented strategy
• 14% No content strategy
• 3% Unsure
• 70% of content marketers are creating more content than they did one year ago, but only 21% say they are successful at tracking ROI

Popular B2B Content Marketing Tactics

92% of content marketers said they use social media content

Top 5 Most Effective B2B Tactics

• In person events
• Webinars/ webcast
• Videos
• Blogs
• Case studies

Social media platform usage

• LinkedIn 94%
• Twitter 88%
• Facebook 84%
• YouTube 72%
• Google Plus 64%
• Pinterest 33%
• Instagram 24%
• Vines 20%

Initiative content marketers plan to work on in 2015 measuring content effectiveness

Top 3  challenges of B2B content marketers

1. Creating engaging content
2. Producing content consistently
3 .Measuring content effectiveness

Top 5 organizational goals for B2B content marketing

• Brand awareness 84%
• Lead generation 83%
• Engagement 81%
• Sales 75%
• Lead nurturing 74%

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara