5 Marketing Predictions for 2015

1. The continued rise in popularity of content marketing: content marketing has become a large part of many companies marketing budget, Businesses are continuing to move from traditional marketing tactics towards creating high quality content that is targeted towards their customers interests.

2. Use of marketing data: data for marketing is more available than ever. it is increasingly easier to understand the cost per acquisition of a new customer and tie down marketing spend to see what is driving profitability. Systems like HubSpot,  InfusionSoft and Mark to allow marketers to understand a customer's every interaction with your business.

3. Increase in marketing noise: With more and more companies creating content the increase in marketing noise is inevitable. We categorize noise as low quality cookie cutter content. Noise is content that doesn't really add any value.

4. Decrease in guest posting: in January 2014 Matts Cuts (Google Head of Web Spam) said that guest blogging was going to dis as a way to generate backlinks. Don't worry, there are still legitimate reasons to guest blog including brand awareness and traffic generation.

5. Adoption of video: the use of video has skyrocketed over the past few years. if you put them the term "Explainer Videos" into Google Trends, you will see hockey stick line from January 2012 to present day, Video has become a useful part of marketing. It shows people how your product or service works, in a way you can't with text and images alone.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Keywords: Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet

Register now to receive my weekly BLOG on your email!

Enrique Lara