Facebook for Small Business

Knowing what to post on Facebook can be Tricky, especially when you don't have a lot of time. we have come up with three rules of thumb for retailers that are looking to be a great resource to their customers as well as get more engagement on their Facebook page.

Shared Content

• 20% of your posts should be sharing other's ideas or Facebook posts.
• Tagging other business pages, promoting their events/sales, clicking "Share" on posts that they like or find to be interesting.

Promotional Content

• 10% of your Facebook posts should be promotional in nature.
• Endorsement of new products or lines, store sales and events, coupons, discount codes, and items that have come back in stock.

Value and Relevant Content

• 70% of your activity should add value to your store, and build brand recognition.
• The best posts in this category are fun in nature. Ideas can range from relevant business tips to local news and recent events in your community.
• Links to interesting articles from around the internet make fantastic value added content posts. other ideas in this category include: asking your fans survey questions, sharing your favorite quotes, get creative.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara