The Secret Keys

Facebook

• 845+ million users
• Best for: interacting on a more personal level with contacts
• Secret Weapon: Facebook Pages house all the information about your brand or your company in one place
• Who uses it: The largest segment of users on Facebook is closely followed by people 18 to 20 year olds and 35 to 44 year olds
• What to share: Blog posts, videos, photos, questions and answers
• Drawback: Trying to connect to too many people can dilute the genuine connections, in a survey of 1,500 Facebook users, 60% said they no longer knew 20% of their friends and 50% said they only speak with about 20% of them

Twitter

• 2012 Twitter stats show that 140 million active users tweet an average of 340 million tweets per day
• In March, 12, 2011, there were 572,000 Twitter accounts created on that day alone
• On record for 2011, the total averaged approximately 140 million Tweets sent per day, month after month
• Best for: Short, to the point updates; monitoring conversations about your brand and finding potential customers
• Secret Weapon: Customers Service. Brands like JetBlue, Comcast, and H&R BLOCK  are starting to use the instant status updates to address customers concerns on the spot in front of an audience
• Who uses it: More females use Twitter than males (54.6% females and 45.4% males)
• What to Share: Links to content relevant to your audience, follow hashtags to find people who follow a related topic, and questions and conversations to interact one on one with followers

LinkedIn

• More than 150 million users
• Best for: Showing off your professional accomplishments and linking to others
• Secret weapon: Create a Group you can lead and create discussions about your industry, Also, show your expertise by answering common questions on a Answer page
• Who uses it: The audience skews just slightly more male (51%) than female (49%)
• What to Share: Relevant content with all followers or just other members of  a group and answers to questions others ask

Google Plus

• 62 million users and 625,000 new users on average every day
• Best for: Starting conversations and adding specific people to it (by putting + before their names, you alert them of the conversation)
• Secret Weapon: Circles, you can organize your contacts into groups and target your messages to each group separately
• Who uses it: Female: 30.38%, Male: 69.62% and the Types of users are: Engineers, Students, Software developers, Marketing professionals and Web designers
• What to share: Blog posts, and questions and answers related to your industry

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara