Read this Amazing Tips

The State of Small Business Content Marketing

• 89% of small businesses publish web content (for example, blog posts) weekly
• Over 50% of small businesses spend at least two hours on each piece of content created
• 86% of small businesses don’t use data to guide their content marketing
• Only 65% practice sending newsletters and other email marketing
• 81% of small businesses don’t connect their blog, social media, and email marketing
• Only 26% of small businesses have worked with a marketing partner

Ways to Improve Your Small Business’s Content Marketing

• If you’re spending two hours or more on a piece of content, make sure you get as much out of it as possible. Don’t post it and move on to the next thing.
• Make your time go further by repurposing content. Once you spend a few hours on a blog post, pull quotes and images from it to share on social media. After those posts are scheduled, email out part of your post to your email subscribers.
• Get started with email marketing right away. It’s a way to reach prospects and customers more directly and privately. You don’t need to worry about whether or not they came across your blog post on social media; you can email it straight to them in your next newsletter or with a dedicated send!
• Build co-marketing partnerships with other small businesses to help each other reach new people.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara