The Six Types

Newbie

Quick to join and then unsure what to do with such a new form of expression. The Newbie is mostly likely a parent or a friend who sings up because their friends and family are doing it and they want to see what the fuss is all about.

Inevitably, they "tweet" pointless messages such as "Having a sandwich". "I like ham" or "Taking the dog for a walk" before realising no one cares and they abandon the service after three months
Motivation: Curiosity about Twitter

Brand

Realising they can promote themselves or their wares with the service, The Brand joins Twitter to use it as a marketing tool as well as keep in touch with friends.

Of course, the social aspect is only there to convince people he or she is not using their followers as advertisers.
Motivation: Grates brand awareness.

Smore

They want everyone to know what they are doing in their professional life and they use every form of social media technology to let people know.

Be it plug their articles on Facebook, or informing people of publications on Twitter, Smores are more often than no, self-delusional about how much people really care about their professional life.
Motivation: Making a buck and gaining followers.

Gossip

You know the type: they use Twitter to voice their views on the world and who is annoying them at the moment.

Essentially, a way for people to moan at you despite you not even being there. Despite the name indicating that it is primary women that do this, there are also a large number of male users who do likewise, mainly for shock value (which is funny at first) but quickly becoming rather disturbing.
Motivation: Generating reactions.

Maven

An expert in a certain field - marketing, media, recruiting - who uses Twitter to promote their work of like.minded people.

Following a Maven can often be insightful fascinating and make them an invaluable resource... if you are interested in their field that is.
Motivation: Recognized as an expert.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara