Make the Most of Them

The Quiet Follower

• This Guy sometimes will read your updates, if they catch his eye
• Knows of your business, but may not be a customer
• Likes you because their friends do
• Doesn't really harm your social media presence
• Your challenge is create appealing content, likes, polls, images, videos and strong call to actions to engage these fans, remember that more than 50% of Facebook updates are images

The Casual Liker

• He genuinely like some of the things you post
• Connects with your brand because of past purchase or experience
• Wants friends to see them as a source for good recommendations
• Boosts your social visibility
• Your challenge is develop creative and engaging posts about new or popular products or services and ask these fans to share them, 70% of customers trust brand or product recommendations from friends

The Deal Seeker

• This kind of Fans say: let's make a deal: you scratch my back and I will scratch yours
• Makes everyday purchasing decisions based on value over loyalty
• Stays up to date with businesses via social media
• Helps drive new sales to your business
• Your challenge is offer deals, promotions, and fan appreciation specials to get more shares and new business, 49% of social media users follow brand pages for deals, promotions and specials

The Unhappy Customer

• This fan shares negative experiences on social media pages
• Expects you respond to their issue soon
• Affects your online reputation, potentially in a bad way
• Your challenge is monitor your pages and business name mentions frequently, and respond to negative posts professionally and quickly, 42% of customers who contact brands on social media expect a response within at least an hour

The Ranter

• This fans always want to yell about something
• Isn't necessarily a customer but might be
• Has strong opinions on personal issues
• Known by some as a being a "troll"
• Your challenge is keep a cool head and avoid fueling conversations that aren't related to your business, don't feed the trolls, 45% of customers are more likely to share negative experiences on social media

The Cheerleader

This fans love your brand and everything you post
Likes, comments on, and shares your posts, often from a mobile device
Enter every contest and promotion
Drives community growth and builds awareness
Your challenge is make sure your content is worth cheering about (think limited-time offers or events), especially since friends of these fans will see it, 74% of mobile social media users visit Facebook and 63% visit Twitter several times per day via mobile devices

The Loyal Fan

This kind of fans are the best, they say: I've got your back, no matter what
Recommends you to family and friends, offline and online
Provides both valuable praise and constructive criticism
Defends you against angry social media fans
Your challenge is recognize these loyal fans with customer appreciation gifts and use their positive comments across all of your marketing efforts, 30% of consumers are more likely to share their positive experience via social media.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara