Know The 6 Secrets

Color and Contrast

It's important to let your button stand out by using color. Following WordPress "example", if you can choose a color with ties in with your site's palette, the result are all the more attractive.

Negative Space

Non designer can be afraid of white space, White space can help readers make visual connections between page elements, and it can also differentiate a call to action as a standalone, important element.

Contextual Placement

No matter how good your call to action is, if your user can't find it, or if it isn't relevant to the content around it, users will likely not click.

Visual Hierarchy

It's important to give your call to action the weighting that it deserves and make it stand out, A key button should never have the same weighting as the other buttons on the page.

Create Urgency

Communicating a sense of urgency though the call to action, such as a limited time offering pr a special discount for an immediate purchase, can overcome buyers hesitation.

Communicate Value

Apple´s is a great example of how to successfully communicate value in call to action. By adding a few more words, they clearly state to the user both what will happened when they click the call to action, and the value in doing so.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara