3 Myths of Social Media ROI

Myth 1 - Measuring likes and followers equals social media ROI

Mentality: marketers count consumer activities based on convenience, creating a quantitative fiction.
Reality: focus on business goals, shift from activity metrics to value metrics

• Increase revenue
• Deflect cost
• Move brand perceptions

Myth 2 - The way you determine ROI for social media is the same as traditional media like TV and digital

Mentality: marketers are used to thinking only about direct effects from media.
Reality: People share and amplify the impact of media so the social ROI calculation must account for the increased network amplification effects.

Myth 3 - Social media should be measured independently of other channels

Mentality: difficulty in measuring both generic and targeted initiatives holistically
Reality: Measurement must be holistic or else you will miss the effects of social combines with traditional channels.

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Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara