Digital marketing trends for 2022: User generated content in email marketing

Internet marketing agency

User-generated content is a treasure trove for brands as it increases social proof. Seeing that other like-minded people love our products makes it easier for potential customers to convert.

We usually associate user-generated content with social media, but it doesn't have to stop there. In fact, one of the marketing trends for 2022 is to include this type of content in emails to encourage conversions.

 

Source: cyberclick

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