Digital Marketing Trends for 2022: Social Ads, higher CPCs and stable CTR

Internet marketing agency

After the accelerated digitalization of the economy and society in general during the last two years, the cost of advertising on social networks has increased. According to the Emplifi State of social media and CX Q2 2021 study, the global cost of social ads increased by 85.1% during the second quarter of 2021.

For marketers, this means we're under a lot more pressure to get the most out of budgets. Luckily, Facebook Ads CTRs have been stable, which allows us to achieve a positive ROAS.


Source: cyberclick

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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