DISCOVER THE NEXT TRENDS IN DIGITAL MARKETING: DATA

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Data, and here we have a growing problem, which is related to the issue of data privacy, and this is going to happen in a greater way, this problem is going to grow, right now we are seeing how we have data fragmentation.

Approximately 15% of the users who enter your website do not accept the cookie policy, and depending on the websites they have up to 40%, so when they do not accept the cookie policies we have data fragmentation, that is, we do not know that user where it came from, we do not know what it has visited on our website, and if it buys or they contact us, we do not know anything about it, we do not have traceability to be able to say “good! this user met us on Instagram, from there he went to our website, from our website, he visited our online store and bought us there ”. Because that's where we understand the customer.

Well, this fragmentation of data, this absence of data is somewhat increasing, therefore the trend is going to be for deep learning processes, what is called Deep Learning, with artificial intelligence, with the data that we have, which will happen every time to be less, to be able to predict, to understand, to extrapolate behaviors, this that may sound like science fiction, I insist that it may sound for large companies, this is absolutely for everyone, in fact I have already commented on it in other articles, Google Analytics 4 is focused on this, therefore if you still do not have the Google Analytics code installed 4 do it as soon as possible, because what will allow you is to start collecting data so that in the future you can use it, so now it is very important, especially in the data part, to have your own data.

I always like to say that data is the gold or oil of the digital world, and that is the most valuable thing a business can have, it is data, customer data, knowledge data, therefore, worry about create that strategy for capturing, storing and translating that data into knowledge for your business.

 

Source: juanmerodio

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