Trends in Digital Marketing for 2022: Programmatic Advertising
Internet marketing agency
Programmatic advertising involves the use of software to buy digital advertising. While the traditional method includes requests for quotes, bids, and human negotiation, programmatic buying uses machine learning, artificial intelligence, and algorithms to acquire ad space on the Internet and target specific audiences.
The purchase is carried out through real-time auctions in which the ads are bought at the same time that a visitor loads a website. Programmatic advertising can be found across a wide range of digital channels including display, mobile, video advertising, and social advertising (Social Ads).
This automation is much more efficient and faster, which means higher conversions and lower customer acquisition costs for companies. Therefore, it is interesting that Digital Marketing specialists consider including programmatic advertising among their strategies from today.
Source: mastermarketingdigital
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