Trends in Digital Marketing for 2022: Targeted Advertising
Internet marketing agency
The concept of banner blindness was coined in 1998 by J. P. Benway and D. M. Lane. However, it continues to have the same validity as then.
This phenomenon refers to how users tend to ignore the advertisements that appear on website banners, either consciously or unconsciously, considering them irrelevant and intrusive.
Banners are a widely used online advertising system, but to be effective, these ads must be hyper-targeted. This is demonstrated by the statistics: around 70% of consumers are more likely to buy from a brand that sends them personalized messages and ads tailored to their interests.
The future of digital advertising is to expose users only to hyper-relevant ads using targeted audiences.
Therefore, to reach new leads and convert them into customers, marketers need to fully understand how their customers behave online and use that information wisely to shape personalized and targeted advertising.
This is how they will reach the right customers, in the right way and at the right time, enhancing the results of digital advertising.
Source: mastermarketingdigital
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