Storydoing and Shoppable TV, New digital marketing formats?
Internet marketing agencySocial media marketing
As we have already seen in one of the previous points, consumers look for brands to add value and one of the best ways to adapt to this is through storydoing.
The storydoing strategy is the evolution of storytelling in social media and seeks not only to tell a story, but to involve the user and live the experience with the brand, causing them to become the protagonist of the action. In addition, in this way a great impact is generated in the RRSS.
It is still in the experimentation phase but with the rise of streaming services and the increasingly evolved Smart TVs, one of the new trends in digital marketing will be to buy through television.
The formats will be varied, being able to buy through secondary screens that the viewer accesses with a click of the remote or by making the purchase through QR codes that you can scan with your mobile. The options are endless and yet to be explored.
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