How To Get Repeat Visitors To Your Website

Ok, so you’ve got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that’s hard, isn’t it? Not really. Find out how to attract them back without begging with this simple internet marketing tool.

Why Is It So Important To Retain Existing Customers?
Because, it costs eight times as much to get a new customer than it does to retain one. That alone should make you want to keep them. Also, since you’ve developed a relationship with them, it’s now easier for you to do business, to re-sell, up-sell and get referrals.

My Customers Have Already Seen My Website: Why Should They Go Back?
Precisely! Most websites are about me, me, me and me! Ever notice how tons of websites have an About Us page. Put your ego in cold storage and start re-engineering your website and your internet marketing to give information to your customer.

How Do I Go About Giving Them Information?
The system is amazingly simple. You know everything about your business. Your customers will never know quite enough. If you provide them with a steady stream of information, you are already two steps ahead of the competition. You are taking the time to educate your customers and you are keeping in touch with them.

How To Use Email To Retain Customers And Get New Business?
Everyone needs to know more than they currently do. So, how about asking your customers if they would like some more information that will help them understand stuff better.
Many may not have the time today, but may have the time next week, or when your next helpful e-mail goes out. The first time the action is done, and they benefit, they are hooked. That’s it. You’ve achieved visibility and top of mindconsciousness.

Why The Website Is Such An Important Tool For Your Business?
It’s dynamic, that’s why! Say, you printed your cards and brochures last month. You spent a small fortune on them. But now you discover you need to add something that will dramatically change what you’re communicating. You can’t throw out a thousand brochures or cards, but updating a website is easy.

How To Match Information And Credibility?
Credibility is important. So you definitely need to have the About Us factor. What you need to do, however, is to tailor it in such a way that the customer understands what you’ve done, why you’ve done it and how you can help them.

If You Don’t Have Testimonials, You’re Missing Something?
It’s brief, underestimated and really powerful. Remember, people are looking at your business from a monitor! They don’t know if you’re reliable, smart or just a dork. Obviously clues within the site will indicate these things, but why not go for the kill.

Source: psychotactics

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Content Marketing Specialist.

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