Read Our Cheat Sheet

• Helpful - Deliver value by being helpful. Make it obvious the reward for reading further is you will gather helpful information
• Emotion - Evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain
• Ask - The question headline is enormously effective. Find and ask questions your target market wants answered

• Do and Dont - Education is central to effective content marketing. Offer do and don't lessons your audience will find valuable
• Lists - We are wired to love lists. They are great for article teasers, blog post titles, and any type of headline
• Inspire - Write headlines that speak to your readers desires. Inspire them and you will have the ultimate hook
• Nightmare - Speak to a problem that keeps readers up at night to write a killer headline
• Empathy - Earn the trust you need with headlines that demonstrate you understand and care about your readers
• Success - The proven approach to headline nirvana ir to make a promise you will deliver a little success package.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara