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The Future of the Social Customer

Online Commerce

  • As of now, only 9% of commerce is being handled online, there is still room for growth
  • Surprisingly 60% of customers shop online at least quarterly
  • In 2015 50% of companies are generating web sales via their social presence and mobile applications
  • E-commerce vendors will begin to offer context aware mobile shopping solutions
  • Social commerce sales to reach 5.67 billion this year and climb 8.81 billion in 2013

2012 vs 2016

Consumers who will shop online

  • 2012 - 167 million
  • 2016 - 192 ,million

Average consumers will spend

  • 2012 - 759.81
  • 2016 - 1094.07

Online shoppers will spend

  • 2012 - 142.27 billion
  • 2016 - 205.85 billion

Imagine that there is a potential customer for your store, call her Kate, with over 850 million other people she is on Facebook chatting to her friends when she reads a review of one of your products

  • 20% would purchase within a social media site
  • 40% of Twitter users regularly search for products of services via Twitter
  • 12% of consumers have purchased a product online because of info they found on Twitter
  • 75% more likely to purchase if a friend endorses in a social media than just follow linking the product
  • 77% of online shoppers use reviews
  • 34% are more likely to share purchase info on a social media site than in the ecommerce site
  • 75% of consumers trust web reviews as much as personal recommendations
  • 81% of consumers receive advice.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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