The Most Common Mistakes

1.- Playing Small With your Brand

Branding your Facebook Page is very important the way you setup your Page is a true reflection of your brand. So here´s a question for you, "What's your Style?" Whats your message?" Show this in your Timeline cover photo and custom apps, if you impeccably yourself to your Facebook Page it will stand out.

2.- Lack of a Timeline Cover Strategy

And speaking of your Timeline cover photo, think about changing it up when you are launching new programs and services. When you have launching new programs and services. When you have something coming up, take the opportunity to showcase it in your Timeline cover. (Stay within the guidelines by making sure Timeline cover, and be sure to include images as well as text).

3.- Half-Baked Custom Apps

With custom applications, one smart strategy is to turn them into lead opportunities. Get strategic with your custom apps and use them to drive traffic to what matters most to your business. Also, make sure your custom application you have a strong call to action in your thumbnail
design. Tell people what's behind that custom app using action phrases

4.- Avoid Total Automation

 A mistake most people make on Facebook is that they automate too much. When this happens, it's tough to increase engagement because your responses are delayed. The more you can create in real time, the better, spend 10 minutes a day in "real time" on Facebook to engage with people. The personalized attention will go a long way with your fans.

5.- Ignoring your Insights

Facebook metrics can tell you A LOT about what's working on your Page. My favorite Insights data are the details you can get with each post. On the overview tab inside your Insights dashboard, scroll down and you will see all the posts you made in the last 28 days. there you can see how many people engaged with your post and how many
people hide it in their News Feed. These metrics will help you do more of what's working and less of what's not.

6.- Failing Explore Facebook Ads

Facebook ads can get you BIG results when done right. They are the #1 way that I've grown my email list. If you haven't experimented with Facebook ads yet. I encourage you to test them out for sure, when you do start to experiment with ads, be patient with yourself, just like everything else, practice makes perfect. With Facebook ads you're not goint to be a pro overnight.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara