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The Impact of Twitter on Brands

Amazing Marketing

@LGTicketHunter launched a Twitter exclusive treasure hunt around a Promoted Trend called #LGTicketHunter.

  • 50,773 hashtag mentions
  • 20 million impressions
  • 5,000 tweets per hour
  • 11,974 engagements

@Virgin America used Promoted Trends and Promoted Tweets to announce low fares and gave back to a great cause with Stand Up To Cancer.

  • %50,000 in charitable donations
  • 25% increase in signups
  • 11,000 hashtag mention
  • TOP 5 sale days ever

@Wispa Promoted Trend increased positive mentions of chocolate bar #WispaGold and drove 25% engagement rate for "Retweet for Sweets" promotion.

  • 116% positive mentions increased over the previous day
  • 1,800% positive mentions of the brand increased
  • 25% engagement rate

@Cirque du Soleil used Twitter's Promoted Accounts to grow its follower base and them used Promoted Tweets to announce promotions, tour dates and to drive ticket sales.

  • Immediate connection with the audience
  • 360 new followers per day directly from Promoted Accounts
  • 340 new followers per day of organic followers

@Porsche ran a Promoted Trend campaign in the U.S. to laucnh the 2012 Porsche 911. To maximize the online buzz the brand also used tweets to seed the #2012Porsche911 hashtag in the days leading up to Promoted Trend.

  • 87% engagement rate
  • 1,743 new followers
  • 594% increase in follows
  • 300% increase in positive brand sentiment

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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