Social Commerce

Market share by visitors count

• Facebook 63% . 23.3M visits
• Pinterest 13%
• Twitter 10.5%
• YouTube 8%
• Reddit 4.5%

Majority of orders from social media come from Facebook

An average of 85% of all orders from social media belong to Facebook. They dominate some industries such as photography, sports and rec, and pet supplies by nearly 95%

Percentage of social orders originating from Facebook by industry

• Photography 98%
• Sports and Rec 94%
• Pet supplies 94%
• Dropshipping 93%
• Jewelery and watches 92%
• Clothing and apparel 87%
• Food and beverage 86%
• Home and garden 83%
• Web design 81%
• Health and beauty 81%
• Music and movies 80%

Average order value

• Polyvore $66.75
• Instagram $65.00
• Pinterest $58.95
• Facebook $55.00
• Reddit $52.96
• Vimeo $50.75
• Twitter $46.29
• LinkedIn $44.24
• Google Plus $40.00
• YouTube $37.63

Conversion rate

• Facebook 1.85%
• Vimeo 1.16%
• YouTube 1.16%
• Instagram 1.08%
• Google Plus 0.96%
• Twitter 0.77%
• Polyvore 0.58%
• Pinterest 0.54%
• LinkedIn 0.47%

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara