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Twitter Psychology

Amazing Statistics

  • 39% of users polled said they'd rather follow a personal account that shares on all of their interest
  • 61% said they'd rather follow a focused account that shares on a handful of topics
  • 80% of those with over 500 followers said that they'd rather follow a focused account

Why'd you unfollow me?

  • 66% tweet too much
  • 58% appear automated
  • 47% share the same link multiple times
  • 38% don´t tweet
  • 34% tweet yourself all the time
  • Tweet Bots that send multiple tweets simultaneously appear to be the wrong way to go
  • Tweeps are about twice as likely to unfollow you due to spam than due to inactivity. When in doubt, hold your peace.

About how many updates per day constitutes oversharing?

  • LinkedIn 14/day
  • Google Plus 16/day
  • Facebook 21/day
  • Twitter 36/day

How do they find you?

  • 55% Retweet/Mention from someone you follow
  • 42% Following back
  • 32% Search for related interest
  • 16% Twitter suggest
  • 13% Follow friday recommendation
  • It's official; nobody uses follow friday

What makes people retweet?

  • 92% interesting content
  • 84% humor
  • 66% personal connection
  • 21% celebrity status
  • 32% offered incentive (tangible or virtual)
  • 26% "please RT!"

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara

 

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