The Next Big Sales Tool

Whether shopping online or checking out a hotel in a distant city, more consumers are watching video to help make purchase decisions. The good news is that you don't need to be a Hollywood director or YouTube pro. Even DIY videos will work wonders for your small business.

Box office mega hits

• 73% of all U.S. adults are more likely to purchase after watching an online video that explains the product or service
• 94% of customers watched a video online last week
• 76% of smartphone owners watch videos at least once per week from their phones
• 40% of 18-24 year olds watch videos more than 10 times per week
• The customers watch 67% instructional videos, 64% product and service videos and 64% humorous videos

The big impact of video sales

• 96% of customers find videos helpful when making purchase decisions online
• 58% of customers consider companies that produce videos content to be more trustworthy
• 71% of customers say that videos leave a positive impression of a company
• 77% of customers consider companies that create online videos as more engaged with customers

Video on demand

• 84% of customers want to see more video content on Amazon.com
• 64% of customers want to see more video content on eBay.com
• 42% of customers want to see more products description videos online

Video viewing by industry

Customers want to watch more video across industries, products and services:

• 5% electronics
• 39% restaurants
• 31% automobile
• 34% travel
• 33% exercise and fitness
• 30% events and conferences

Video confession booth

• 48% in the bathroom
• 70% watching TV
• 46% at work
• 37% at the dentist
• 32% while walking

Most shared video content

• 91% heartwarming
• 94% humorous
• 89% educational

Videos for a larger audience

• 83% prefer videos to be five minutes or less
• Use only high-quality images and visuals
• Funny videos but with no nonsense
• Show a 360° view of the product
• Demonstrate what the product can do
• Info-rich videos are way better than blatant advertising

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara