Small Business Marketing on Facebook

Connect.- find and reach your audience with precision at scale with Facebook advertising,now are more people, on devices, more often than anywhere else.

Exist 1 billion total monthly active users and 58% return daily.

• The hours spent on desktop per person per month are:
• 1:55 Microsoft
• 2:07 Yahoo
• 3:20 Google
• 6:35 Facebook
• Year over year mobile users growth 61% and exist 600 million monthly active users on mobile.

Find the right customers with better targeting

• Demographic: age, gender and DMA
• Social: likes and interests, friend connections, activity and intent
• Personal: city, state, zip, birthday, education, workplace and relationship status.

Reach the right people efficiently

• All targeting accuracy 77% all publisher vs 94% Facebook
• Narrow targeting accuracy 91% Facebook vs 27% online average

Engage.- build meaningful 1:1 relationships

Facebook is an extremely engaging place with 3,200,000,000 likes and comments every day in the world

• Engage across platforms to reach people wherever they are
• Bigger ads, at the center of our desktop and mobile experience
• 8x + engagement for page posts in news feed

Influence.- drive business results more effectively

Drive offline sales
In an analysis of over 60 campaigns on Facebook 49% had a 5x or greater return on ad spend and 70% had a 3x or greater return on ad spend

Achieve higher brand resonance and online sales

• Greater brand awareness + 31% online average
• Better and recall + 98% online average
• Higher share of conversions + 192% online average

Create word of mouth at scale

• 92% trust word of mouth of friends and family
• 47% trust TV, radio and newspaper

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara