Experiment in Social Media

We created 6 websites in 6 similarly-sized US cities. The websites were all in the same niche and bore domain names that include the city name and the specific home service, Then months later, we begin this study, Our study is a simple controlled experimental study that explores the relationships between certain social media activity and organic search engine ranking. We undertook particular promotions social media activity through friends, relatives, and business connections and then measured the average change in search engine ranking position for a range of search phrases after a period of one month.

100 Google Plus Followers

Details: we promoted a target website through our social connections and secured 100 followers to a linked Google Plus business Page

Position: 14.63

300 Google Plus One Votes

Details: we promoted a targete website through our social connections and secured 300 Google +1 votes to that target website

Position: 9.44

Facebook promotion
Details: we promoted a terget website through our social connections and secured 70 facebook shares for the target website and increased "likes" by 50 to a linked FB business page
Position: 6.9

Tweets and Retweets
Details: we promoted a terget website through our social connections (and tweeted ourselves) and secured both original tweets and retweets pointing to the target website homepage (50 total tweets)
Position: 2.88

Twitter Followers
Details: we promoted a terget website through our social connections and secured 1000 Twitter followers to a Twitter account linked to the target website
Position: 1.22

No Social Activity
Details: we selected one website as a control, and undertook no social activity
Position: -0.11

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara