How to Improve It

• Google Plus has 300 million in-stream active users
• Google Plus will surpass Facebook by May 2016
• 22 % of online adults use Google Plus on a monthly basis
• 42 % use Google Plus to interact with brands content
• 70 % of top 100 brands are using Google Plus
• Google Plus refers the most quality traffic (2.45 pages per visit)

• Google Plus generates nearly as much engagement per followers as Facebook and nearly twice as much as Twitter
• Use your profile to show your brand identity
• Use a close-up photo of your face or a company logo, show your personality and brand
• Find and add people to your circles who share your interests
• Create circles with people who are regularly engaging with you
• In Google Plus is possible ot add anyone to your circles even if they are not your friends
• Always make sure to select the "Public" option to maximize your post engagement
• Your comments should show people you understand and care about the subject
• Avoid brief comments like "great post" and "thanks for sharing"
• Comments that add value to the conversation will help you build relationships
• Don't only show your own stuff
• Don't only post links and images, explain why you are sharing them
• Don't share the same post in different communities, is spam
• The more you share to your Google Plus profile the more you will get your name out there
• To be active, look to create posts at least a few times a day
• Share content from your industry regularly
• Only 20 % of content should be promotional
• 80 % of posts should be entertaining and educating.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara