Advertising Statistics.

• Number of small or medium businesses advertising on Facebook: 1 million
• Percentage of Facebook advertising that targets regions outside of the U.S.: 52%
• Increase in Facebook ads that users saw from Q1 2013-Q1 2014: 40% more ads
• Percentage of social marketers that use Facebook advertising: 92%
• Increase in retail Facebook ad CPM from Q4 2012-Q4 2013: 2.9x
• Increase in retail Facebook ad CPC from Q4 2012-Q4 2013: 35%
• Increase in retail Facebook ad revenue per click from Q4 2012-Q4 2013: 83%
• Increase in Facebook advertising CTR from Q4 2012 to Q4 2013: 365%

• Increase in ROI for Facebook ads on iOS versus Android: 17.9x
• Average Facebook ad clickthrough rate for retail advertisers: 0.20%
• Percent of total retail Facebook ads that appear in newsfeeds: 57%
• ROI for retail Facebook advertisers: 152%
• Amount that Facebook is rumored to be charging for video ads: $2.5 million
• Total number of active Facebook advertisers: 1 million
• Total number of Facebook pages promoting posts: 500,000)
• Total number of Facebook promoted posts: 2.5 million
• Facebook percentage of all social referrals to ecommerce sites: 60%
• Average ecommerce order value from a Facebook referral: $85.87
• Increase in Facebook social referrals from September 2013-January 2014: 56.28%
• Increase in Facebook mobile social referrals from September 2013-January 2014: 197.24%
• Total number of Facebook page offer claims: 42 million
• Number of free stock photos the Facebook/Shutterstock deal gives advertisers: 25 million
• Average match rate for B2B email lists and Facebook custom audiences: 20-30%
• Average match rate for B2C email lists and Facebook custom audiences: 70-80%
• Facebook’s percentage of total social logins on websites: 44.9%

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara